Our story
A century-old story.
From Hotel Familiar to Plaza Hotel Vacaria.
The story of hospitality in Vacaria is bound up with the growth of the city itself. In the heart of Rua Júlio de Castilhos, one address has welcomed cattle drovers, travellers, merchants and families for more than a century. The names changed. The calling did not.
Four names, one address
More than a century of welcoming.
- 01
Hotel Familiar
Early decades of the 20th century to the late 1920s
An imposing wooden mansion belonging to the Gasparetto family stood at this address. Known as Hotel Familiar, it became a reference for hospitality at a time when Vacaria was establishing itself as a stopping point in the Campos de Cima da Serra.
- 02
Hotel Popular
Late 1920s to the late 1960s
When the Delucchi family took over the management, the establishment became known as Hotel Popular. It grew with the town and went through successive modernisations, combining wooden and masonry buildings.
- 03
Pampa Hotel
Late 1960s to 2026
The old buildings gave way to a new one, entirely in masonry. In 1972, Pampa Hotel was born — for more than five decades one of the main lodging references in the region.
- 04
Plaza Hotel Vacaria
From 2026
The address begins another chapter. A complete renovation of the spaces, a new identity and an experience designed for today's traveller — preserving what has crossed generations: the desire to welcome well.
Pampa Hotel closes a chapter.
Plaza Hotel Vacaria opens another.
Traditional in legacy. Modern in experience. Human in hospitality.
What stays
- Hospitality
- Warmth
- History
- Location
- Tradition
- The desire to welcome well
What changes
- Rooms
- Spaces
- Technology
- Service
- Amenities
- Identity
- Experience
Mission, vision and values
What we believe in.
Mission
To offer warm hospitality and quality experiences, valuing the history, culture and flavours of the Serra Gaúcha.
Vision
To be a reference in hospitality in Vacaria and the region, recognised for excellence in service, local identity and the ability to create memorable experiences.
Values
- 01
Hospitality
Welcoming and caring well for each person
- 02
Excellence
Seeking quality in every detail
- 03
Identity
Valuing the history, culture and products of Vacaria and the Serra Gaúcha
- 04
Respect
For people, the community and heritage
- 05
Innovation
Evolving without losing our roots
- 06
Responsibility
Acting with ethics, sustainability and commitment to the community
- 07
Tradition
Preserving our history and turning it into an experience for the guest
Our story
Come and be part of this story.
Book on WhatsApp and talk directly to the people who will welcome you.